How to Get More Brunch Customers
Brunch is one of the most social, most photographed meals out. Here's how to own your weekend brunch trade.
Brunch has become one of the most popular — and most Instagrammed — meals out, especially at weekends. It's social, photogenic, and people happily spend on it (and on bottomless drinks). If you serve brunch, there's a real opportunity to own it locally and fill those weekend sittings. This guide shows you how.
Why brunch is such a big opportunity
Brunch hits a sweet spot: it's a weekend social occasion, it's highly visual (which makes it perfect for social media), and groups spend well — especially with bottomless options. It also fills a daypart (late morning to early afternoon) that many venues underuse. Own brunch locally and you've added a profitable, repeatable occasion to your week.
Step 1: Make your brunch photogenic
Brunch is a visual meal — people choose where to go partly based on how it looks online:
- Colourful, shareable dishes that people want to photograph (think loaded plates, vibrant bowls, dramatic stacks).
- Great coffee and drinks — bottomless options are huge for groups and average spend.
- Plate and present with social media in mind.
Step 2: Promote it at the right time
Timing your promotion matters — people plan brunch a few days ahead:
- Post brunch content mid-week to plant the idea for the coming weekend.
- Run local ads for "brunch in [town]" on Thursdays and Fridays.
- Use email/SMS to remind regulars to book.
Step 3: Make it bookable
Weekend brunch fills fast — capture the demand:
- A clear, easy booking option.
- Consider timed sittings to maximise covers during the brunch window.
- Make group bookings (the high-value ones) effortless.
Step 4: Build a brunch occasion
- Bottomless brunch for groups and celebrations drives spend, bookings and word of mouth.
- Themed or seasonal brunches create reasons to return.
- Encourage tags and reviews — brunch crowds love to share, giving you free reach.
Step 5: Own it locally
Be the name that comes up when people search "brunch near me." A strong Google Business Profile, great reviews and consistent, appetising social content make you the default weekend choice.
Common mistakes
- A brunch menu that doesn't photograph well.
- Promoting too late (Saturday morning is too late for Sunday).
- No easy booking, so groups go elsewhere.
- Ignoring bottomless and group occasions where the spend is.
Your brunch action plan
- Design colourful, shareable brunch dishes and great drinks.
- Post brunch content mid-week; run Thursday/Friday local ads.
- Make booking and group bookings effortless; use timed sittings.
- Offer bottomless and themed brunches.
- Win "brunch near me" with your Google profile, reviews and social.
How long until you see results?
Brunch promotion can fill the coming weekend within days; building a reputation as the local brunch spot compounds over a month or two.
Want to fill your weekend brunch? Get started.
