Restaurants
How Trattoria Bella filled its quiet weeknights
A menu redesign and social content refresh turned dead Tuesdays into fully-booked nights.
+62%
weeknight covers
3.4x
more weekend covers
21 days
to break even
The challenge
Trattoria Bella had loyal weekend regulars but weeknights were running at 40% capacity, eroding margins.
What we did
We re-engineered the menu to push higher-margin dishes, shot a fresh photo library, and ran a geo-targeted social content refresh with a midweek offer and retargeting funnel.
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